The Indiana Insider Blog

Vera Bradley Outlet Sale 2013 in Fort Wayne, Indiana [VIDEO]

I had a chance to visit Fort Wayne on a travel writing trip, courtesy of Visit Fort Wayne, the convention and visitors bureau up there in, well, Fort Wayne, Indiana.

In addition to visiting a few restaurants, an Amish experience in Grabill, and the genealogy library in the Allen County Public Library, we also got an insider’s look at the Vera Bradley Outlet Sale, which is held every year at the Allen County Memorial Coliseum. They bring in 75 semi trailers filled with different Vera Bradley bags, cases, suitcases, garment bags, and various accessories.

I had a chance to speak with Melissa Schenkel, Public Relations Manager for Vera Bradley, and to get a look at the sale while it wasn’t very busy, and again when they opened it up to women who had purchased tickets for this special ticketed day.

Erik Deckers received complementary goods or services from the organization(s) that was the subject of this blog post in exchange for blogging services. For more information, please see our FTC Disclosure page.

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Written by : is a professional blogger and social media consultant. He is also a humor columnist in several weekly papers around Indiana, and on his own blog at A supporter of the local arts scene, Erik is a rabid fan of the Indy Fringe Theatre Festival in the summer. Erik is married and a father of three, and a Ball State alum. Erik receives compensation from the Indiana Office of Tourism Development — and a warm fuzzy feeling — for blogging. For more information, see our FTC Disclosure page.